The challenge when creating this website was to dramatically simplify the organizational information Taxonomy to make AOTF’s rich content more accessible through a central navigation bar. For maximum impact of the site’s content on the visitor, MadWolf has closely worked with AOTF to create imagery and design elements that communicate AOTF’s central message: “Your foundation for life!”. In addition, we provided a multitude of easy-to-use e-commerce features, a protected membership area for various member-levels and a powerful newsletter module.