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06/21/2017
 The fundamentals of understanding color

Color theory is both the science and art of color. It explains how humans perceive color; how colors mix, match or clash; the subliminal (and often cultural) messages colors communicate; and the methods used to replicate color.

03/31/2017
How to Use the Psychology of Color to Increase Website Conversions

Colors - Our attitudes and emotions.

When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the...